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Two exhibitions will launch the next edition of Mercanteinfiera at Fiere di Parma: brooches, rings, bracelets and sautoirs to tell the story, through the art of Italian costume jewellery, of 60 years of Italian style, and vintage clothes, snapshots and advertising posters to illustrate the myth of the seaside in the early 1900s.

(Parma, 31 January 2017) – “Tiffany…Isn’t it wonderful?” See what I mean, how nothing bad could happen to you in a place like this?” Jewels have always represented the seductive evocation of a “dream.” Audrey Hepburn’s “romantic” dream in “Breakfast at Tiffany’s”, Marilyn Monroe’s “brazen” one in “Diamonds are a girl’s best friend”, and long before that the dream of the burgeoning middle class of post-Unification Italy, for whom costume jewellery was one way of realizing their social aspirations.