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Collateral exhibitions Mercanteinfiera Spring Edition 2018 - hall 4

“Blu di Genova”

The origins of an Italian story that crossed national boundaries to become a legend, transforming itself from blue of Genoa to blue-jeans. Find out how this fabric was produced and dyed, how it was used, how many times it was found in great art and Italian cultural life before becoming the property of the whole world. A journey among textiles materials, vegetable dyes, documents, ancient prints and unexpected pieces to understand the origins of a fabric that has revolutionized everybody’s way of life.

“E i Teleromanzi Stanno a Guardare”

The posters of the films by Anton Giulio Majano, king of TV drama

The exhibition recalls, through posters, playbills and lobby cards, the film career of Anton Giulio Majano (Chieti, 1909 – Marino, 1994), famous primarily as the creator of landmark TV drama, but here presented in his role as film director.

The name Majano holds great significance for those who experienced, as spectators, the great age of Italian television of the 1960s and 1970s. Majano was the author of some of the great masterpieces of that period: he moved Italians with The Citadel, and he involved them in the adventures of David Copperfield and the dramatic events of The Stars Look Down.

Majano, who dealt very skilfully with historical turning points, reinventing the Middle Ages of The Black Arrow, the sense of Mitteleuropean decadence in Two Prisoners, and the British seventeenth century of The Master of Ballantrae, was himself a figure at the crossroads of times, a man capable of creating powerful connections between past and present, between neorealist cinema and television, between the great tradition of melodrama and the premises of docufiction. He knew how to orchestrate complex plots – to be unravelled by the audience over hours and hours of viewing -, digging into the psychology of the characters, and revealing their most intimate motivations through his meticulous and intimate direction. Anton Giulio Majano also described reality through fiction, at times even bringing down the boundaries between chronicle and narration, as in Medea’s Children, which at the time caused a furore and made the front pages of Italian newspapers.

The exhibition, however, concentrates on Anton Giulio Majano as film director.

Posters and playbills of the following films will be on display:

Vento d’Africa (African wind) (1949), L’eterna catena (The eternal chain) (1951), La domenica della buona gente (Good folk’s Sunday) (1953), Una donna prega (A woman prays) (1953), Cento serenate (One hundred serenades) (1954), La rivale (The rival) (1955), Terrore sulla città (Terror on the city) (1956), Il padrone delle ferriere (The owner of the ironworks) (1958), Lui, lei e il nonno (He, she and grandfather) (1959), Seddok (L’erede di Satana) (Seddok, Satan’s Heir) (1960), I fratelli corsi (The Corsican brothers) (1961).

The posters on display trace Majano’s entire film career, from Vento d’Africa to Fratelli corsi. Large-format posters and lobby card sets present an overview of the films directed by Majano, evoking their most famous scenes.

The exhibition also includes many contemporary periodicals, from journals of the 1930s and 1940s (Excelsior, Cinema, La Lettura), in which Majano started out as writer and cinema critic, to TV magazines with interviews with the film director.

The posters and magazines come from a private collection.

The exhibition is curated by Mario Gerosa, cinema and television scholar and author of “Anton Giulio Majano. Il regista dei due mondi” (Anton Giulio Majano. The director of the two worlds) (Falsopiano, Alessandria, 2016).

“Illustratore” – sezione speciale

First edition of “ILLUSTRATORE.”: a Mercanteinfiera exhibition curated by Alessandro Canu and Jamais Vu which aims to highlight the work of those illustrators operating in the difficult but very rich independent circuit. Among the artists selected for this brand new show are James Kalinda, Isabella Bersellini and Johnny Cobalto, who are known in Italy for works ranging from editorial illustration to graphics and murals in abandoned factories.

Few words.

“Illustrator.” will present very different examples of work within the independent sphere.

After searching in the artistic “underground” of Parma and its province (and beyond), everything will be given a voice: from the artifices of fanzine drawing to wall painting; from virtual illustration to 3D sculpture; from pop surrealism to the macabre; from traditional to iconoclastic work; always in the sphere of figurative art.

It is a look at “another type of creativity,” the more intimate and difficult one to be found in the work of everyday graphic artists.

Thanks to this project – realized, promoted and conceived with Mercanteinfiera – it will be possible to stage a first real encounter between different cultures and imaginations, giving the artists the opportunity to become involved in the exhibition without any restrictions, starting with their choice of displays.

James Kalinda

lives in the Reggio Apennines. He is a tattoo artist. He paints with fuchsia and black. James Kalinda signs his drawings with a black cartoon and puts human beings at the centre of his imagery, while the desolation of abandoned places, such as houses and buildings, is the typical landscape that feeds his creativity.

His work has a deep connection with nature and its deformations. The 2018 Mercante in era project presents mountains from his Tetsuo series.

Johnny Cobalto

Johnny Cobalto was born in and lives in Milan. He’s been drawing forever and has been forever in love with beauty and ugliness. He obtained a diploma in advertising graphics and transformed his passion for cinema into a job: he spent 8 years making music, runway and story videos.

He has participated in several collective exhibitions and his work has been published by a number of reckless presses. Today he divides his work between personal projects and agencies. He is close to discovering the secret for leading a peaceful life; in the meanwhile he relaxes. At 2018 Mercante in era he will present works featuring china ink technique and pencil drawing, among which “Fake” and “Ego”.

Isabella Bersellini

Isabella Bersellini is a freelance illustrator based in Parma, who graduated in Cartoon and Illustration from the Academy of Fine Arts in Bologna.

She has collaborated with Picame, Google, Amnesty International, This Is Not A Love Song, and One Billion Rising and her work has been published by small presses such as Erratum, Lokzine, Nurant and Myauzine.

The 2018 Mercante in era project takes a new look at the figure of “Kachinas”, sacred statues of the Hopi tribe. The realization of this project involves the creation of original works, including paintings and unique statues made with laser cutting.


At the same time

Art parma

3-4 e 9-10-11 march 2018

8th Edition, Fair of Contemporary and modern art

Hall 7