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Collateral exhibitions Mercanteinfiera Spring 2017 - hall 4

L’Oro Matto e il gioiello-fantasia nella prima metà del Novecento

In collaboration with the Bijou Museum of Casalmaggiore (Cremona)
Organized by Bianca Cappello

It glitters but it’s not gold: it’s gold plate, the material with which costume jewellery was made in the factories of Casalmaggiore (Cremona), whose work is now displayed in the only Italian museum dedicated to costume jewellery. Extraordinary technique, artistic skills, taste and creativity were employed at the service of strictly non-precious materials, because brooches, necklaces and rings were supposed to embellish and adorn while at the same time being inexpensive and accessible to all.

This is a journey into the world of imitation as well as of imagination, where we discover small objects which still shine with their own light as if they were gold, set not with diamonds and rubies but with coloured glass and crystals, and still with the power to fascinate with their aesthetic and social value.

With over a hundred pieces selected by the jewellery historian Bianca Cappello, the exhibition presents the costume jewellery created at Casalmaggiore from the first half of the twentieth century, together with contemporary ornaments made by great exponents of Italian quality costume jewellery who also collaborated with the most historic and famous fashion houses of their time.


Il mare sorride da lontano:
dipinti, incisioni, manifesti e oggetti intorno all’immaginario del mare

Organized by Paolo Aquilini, Serena Bertolucci, Luca Leoncini with Laura Cattoni and Simone Frangioni


Which means have artists used to tell us about the sea and how did its myth – made of stories, storms and calm, separations and homecomings, tears and smiles – pass down to us? How did it become a holiday destination, changing Italian customs through a social phenomenon that has permanently shaped our way of life? Travelling towards the sea in a journey comprising tourist guides, period fashion, photographs and advertising posters we will come to understand how the languages of art and craftsmanship have made of the sea a deeply meaningful place.

But not only that…. it is also a great passion, as it was for Luigi Amedeo, Duke of the Abruzzi (1873-1933), the last member of the Savoy House to live in the prestigious suite located on the east side of the main floor of the Royal Palace of Genoa.

Best known as a great explorer and navigator, the Duke chose Genoa as his residence because he used to commission boats, which he himself had designed, at the shipyards in Sestri Ponente and Voltri. In virtue of his nautical activity and great experience, in 1906 he was made honorary chairman of the Genoa Yachting Club, which dedicated its marina to him.

In 1932, when the three main Italian shipping companies were amalgamated into one, he was appointed chairman of the new company called Italia Flotte Riunite, whose headquarters were located in Genoa in Piazza De Ferrari.

Il mare sorride da lontano_Sanremo-1905-Gamba-P

At the same time

Art parma

25-26 february and 3,4,5 march
6th Edition, Fair of Contemporary and modern art
Hall 7