Archi&Parchi 2015: food from bygone eras and “vintage food” revived at Mercanteinfiera


The country fare of yesteryear will be brought back to life at Archi&Parchi, the section dedicated to exterior furnishings in the autumn edition of Mercanteinfiera, scheduled to take place at the Fiere di Parma fair grounds from 3 to 11 October.

It is a fringe event that has always proved a hit with visitors, and one that takes Europe’s longest-standing antiques and modern collectables fair into a dimension where biodiversity is in the spotlight, in keeping with one of the key themes of the Universal Exhibition of Milan.

“Vintage food” will accordingly be the star of the show. In an enthralling eating experience, foods forgotten by time and the market but united by their wholesomeness will once again be on show for the public. A number of pumpkin varieties will be on show, including the luffa, berettina, cappello del prete, genaria, violina and tonda padana. Not to mention old fruit varieties, including campanino, povero and gava apples and pears such as ammazza cavallo, moscatellina, spadona and volpina. All under the supervision of Reggio Emilia-based landscaper Silvia Ghirelli and the Vivaio dei Molini garden centre of Lonato, Brescia.

The 2015 edition of Archi&Parchi will be aiming to showcase biodiversity whilst illustrating time-honoured country food. It will provide a setting in which tradition is teamed with refined antiques for gardens.

The topic of nature and antiquity will also be brought to life amidst the stands by the creative Officina Naturalis laboratory, with its original creations inspired by the herbarium of days gone by. It is a further touch of eco-vintage, and one which respects the philosophy of reuse and attention to nature around which Archi&Parchi was first conceived to perfection. Dried essences and herbs will be displayed in frames made using salvaged materials, from reused wood to old windows, echoing the world of yesteryear they come from with an added touch of “green”.


At Mercanteinfiera Autumn 2015, Booth 5

Press release