The “living room” to narrate the customs of Italians through time.
The side event “Circulating through time: strolling through design, furniture and daily life” is a fascinating journey organized by Berni Studio- Interior Design of Parma that, in four different living-room settings, narrates the tastes and customs of Italians through half a century of history: from the living rooms of the Sixties, when the family would get together for Sunday lunch, up to our days, through iconic pieces by famous designers such as Bruno Munari, Giacomo and Achille Castiglioni, Vico Magistretti and Titti Fabiani.
The ’60s and ’70s, characterized by wallpaper and the typical brightly-coloured velvet sofas, are interpreted by the unmistakeable sofas “Strips” created by Cini Boeri for Arflex, while the ephemeral light of the Falkland lamp by Bruno Munari illuminates the living room.
There is also room for one of the most famous pouffes in Italian cinema, the Sacco chair by the Milanese firm Zanotta, identified with the contortions of the TV character Fracchia, as well as for the BOOK shelving designed by Titti Fabiani and produced by IFT-Ideal Form Team and made famous by Woody Allen’s film “Manhattan”.
By contrast, what stands out in the ’80s and ’90s setting is the attention to design and the quest for elegance: here we find the “Regent’s” sofa by De Padova, an icon of Italian design, the Scrittarello desk by Vico Magistretti and the evergreen Arco lamp, created by Giacomo and Achille Castiglioni and now part of the permanent collections of the Triennale Design Museum in Milan and the MoMa in New York.
Black & White is the distinctive feature of the 2000s, which are presented in their pronounced minimalist character. Symbols: the rounded Vanity Fair, the archetypal modern chair, and the Twiggy floor lamp, the pride of the Foscarini brand.
The last stage of the journey is the year 2015, with a style that is an ode to classical-bourgeois modernity, celebrated De Padova furniture.
And there are also felt, tulu, kilim and rare Anatolian carpets exhibited by the Vicenza artist Matteo Pala, in an evocation of tradition and modernity.
Four settings that represent a trip through style history, but also an “emotional journey into memories” enhanced by music of the time and by portraits of “icon” faces, such as Mina, Madonna and Kate Moss, by the advertiser photographer and painter Giovanni Battista Tresso, the versatile Vicenza portrait painter of celebrities.
At Mercanteinfiera Spring 2015, Hall 4
from February 28 to March 8
Antonella Maia I mobile phone 349 4757783 I firstname.lastname@example.org
Mercanteinfiera Press Office
Berni Studio – Interior Design is a showroom in Parma whose goal is that of keeping high the aesthetic and technical value of interior design services, by building on a tradition constantly focused on excellence – www.bernistudio.it