In collaboration with the Beatles Museum of Brescia and the Patronage of Beatlesians of Italy Associates

America, 1964. Four young Englishmen with bowl haircut arrive overseas and quickly win over audiences with catchy melodies, love lyrics, and tailored suits: 60 years ago the phenomenon known as Beatlemania was born.

At Mercanteinfiera, we revisit the unbridled adoration of the world’s first boy band, thanks to a collection of memorabilia from the Beatles Museum in Brescia. From original vinyl records to concert posters, historical photographs to autographed instruments, get ready to relive the triumphs of the Fab Four, from their beginnings in Liverpool to the top of international charts.

This exhibition is more than just a trip down memory lane; it’s a tribute to the lasting impact of the Beatles on music and pop culture. Embark on an exciting journey through the ’60s and ’70s, rediscovering the magic and energy of one of the most beloved bands of all time.

Songs like Yesterday, All You Need Is Love, and Across the Universe have left an indelible mark on music history and deeply influenced the lives of young people of that era. The exhibit aims to celebrate the Beatles’ legacy and inspire today’s youth to explore the iconic music of the Fab Four.

Don’t forget to snap a photo on the legendary Abbey Road… oh yeah!