Corso Como, crossroad of fashion, design, photography and art. Central place for cultural and aesthetical blend thanks to its bookshop, the photograph gallery, fashion and design. Carla Sozzani, inspirer and harbinger of tastes, who marked a deep change in the history of our custom.

These are the premises which led the jury of Premio Mercanteinfiera, awarded yearly from Fiere di Parma to choose 10 Corso Como – founded in 1990 by Carla Sozzani – as winner of the 2015 award.

The prize, now in its third edition, was awarded on the 10th of November at the Arts and Culture Councillor’s Office of the Municipality of Parma. A choice linked to the meaning that this “Italian fashion world icon” managed to give to the meaning of art itself: not only a business, but also true lifestyle philosophy, best practice of International panorama. 10 Corso Como is the first concept which created a dialogue between culture and sociality, synonym for style all over the world and undeniable place for the city of Milan. Sozzani “living magazine” in which you can spend an entire day: not only a multi-functional space in which wandering surrounded by the gallery, the store, the café and the 3 Rooms Hotel, but a true microcosm where art, fashion, photography and design meet and influence one another. And if this blending is normal nowadays, it is also thanks to the courage and the visionary skills of Carla Sozzani whose Galleria is the most authentic tale with more than two hundreds exhibitions dedicated to historical masters of photography over twenty-five years. The first floor – inside a courtyard of an old industrial building featuring a typical architecture of Milan – is dedicated to photography, art, design and architecture. Since 1990, the Galleria hosted more than 200 exhibitions of world–renowned photographers such as: Helmut Newton, Annie Leibovitz, Bruce Weber, Bert Stern, Sarah Moon, Paolo Roversi, David Bailey, Hiro, David LaChapelle, Erwin Blumenfeld, Jacques Henri Lartigue, Francesca Woodman, Daido Moriyama.