“Blue of Genoa”

The origins of an Italian story that crossed national boundaries to become a legend, transforming itself from blue of Genoa to blue-jeans. Find out how this fabric was produced and dyed, how it was used, how many times it was found in great art and Italian cultural life before becoming the property of the whole world. A journey among textiles materials, vegetable dyes, documents, ancient prints and unexpected pieces to understand the origins of a fabric that has revolutionized everybody’s way of life.